Sunday, August 14, 2011

iPhone and other 'i' products changing the way we speak

Before the iMac and the iPhone can out, were there any words that sounded like it? Maybe isosceles or Ikea, but most of them were obscure or brand names. Most other words with an 'i' in the beginning usually start with an 'ee' sound like in cheese. In fact most people now pronounce countries like Iran and Iraq as iRan and iRaq.

This bothers me a lot. Granted English is a very flexible language, but when technology companies reshape the pronunciation for a type of word, it's a monumental event. In effect Apple has repackaged all i-starting words into their own brand of things. Mad TV a now defunct television show had a skit that parodied how a lot of things could be branded into the Apple line, and is a metaphor for the Iraq war.


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